Four steps, in this order, every time.
1. The audit
We look at your search visibility, your site and your ad accounts, and write up what we find: what is working, what is wasting money, and what is within reach. Free, and yours whether or not we work together.
2. The call
Thirty minutes. We come with findings rather than questions, because the audit is already done. A $15 deposit reserves the slot — credited against your first invoice if you go ahead, refunded in full if you do not.
3. The proposal
Within two working days of the call: fixed scope, fixed price, and what the first thirty days look like week by week. No obligation to take it.
4. The work
Monthly, with a report you can actually read. Cancel with one month notice at any point.
We will tell you if the honest answer is that you do not need us, or that your budget is better spent elsewhere. That happens, and saying so early costs everyone less.